Shelby The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in Australian advertising campaigns in the 1960s. Since then they have been a constant and highly popular feature of Dulux television and print advertisements in both Australia and the UK. So much so, that people in those markets may refer colloquially to the breed as a "Dulux dog" rather than a Sheepdog. Shelby hasn’t appeared in any advertisements to date, but she has been known to shred a concept she doesn’t like faster than the Creative Director.
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